The Neoprene eyewear retainer has been a favorite of river runners and people on the water for decades. The lock-stitched ends slip over most size ...

The easily adjustable Chums Original retainer is the product that put us on the map. Millions agree: it is ideal for all forms of action, be it on ...

They’re Back. The original Velcro band that ignited Freestyle Watches in the late 80’s is back and better than ever. The shark leash’s velcro closu...

Retro-futurism at its finest! The Shark Clip features the original clip band system that ignited the Freestyle brand. Much like a seatbelt, just ...

The Skiff UV Hooded Solar Shirt is built for the serious angler and on-water enthusiast who spends hours in the sun and requires all-over coverage....

This custom paddleball set features the iconic 'Sonny' print, real wooden handles, and two balls for hours of smacking. Set with two paddles two r...

+ Packable Boonie hat + EVA brim + Woven damask patch + 60% cotton / 40% polyester + One size

Tuahine (two-wah-he-neh) Translation: Famed rain of the Mānoa Valley The Tuahine is the ideal all-day leather sandal. Crafted with waterproof, f...

Burn Time: 30-35 Hours Original Coconut Surf Wax Scent Made in the USA

Pocket-Sized. Punchy Sound. Featuring a compact design and intuitive controls, the H2.0 Cruiser allows you to savor epic moments in the outdo...

Bring the iconic surf wax scent with you anywhere you go! Hang one of these wave air fresheners in your car, closet or anywhere you want to have tr...

‘Ohana (ohh-ha-nah) Translation: Family In Hawai‘i, ‘ohana isn’t just immediate family; an ‘ohana is a sanctuary of friends and family where you...

Hokua (hoh-koo-ah) Translation: Crest of a Wave Inspired by the strength of the sea, the Hokua is tough and versatile enough for any ocean advent...

A colored nosecoat sunscreen with 25% sunscreen, providing total BLOCK from the sun. It reflects sunlight, blocks UVA and UVB rays, and is water re...

This clear zinc oxide formula with added Aloe and Vitamin E adds a protective barrier between your face (or other sensitive areas) and the sun. Sla...

A convenient broad spectrum sunscreen that's easy to use for a quick swipe on your face, on squirmy kids, or with sandy hands! GOOD STUFF Vitamin...

"A straw? No thanks, I brought my own!" 1 durable canvas bag 2 - 8.5" bent straws 1 straight wide straw 1 cleaning brush

The Toadfish Slim Can Cooler has a suction cup that allows it to stay upright while being hit or rocked. Simply place The Can Cooler on any smooth ...

Get some trees around you. The Blackwood features all the rough and ready capabilities of an Arcade Adventure belt with a classic forest design tha...

This smooth SPF 30 sunscreen lip balm with added Aloe and Vitamin E will protect and moisturize your kisser all day long... just try not to lick it...

This easy to use, ultra sheer/dry touch continuous spray formula will protect your skin from harmful UVA/UVB rays while enriching your skin with Vi...

This moisturizing sunscreen formula will protect your skin from harmful UVA/UVB rays while enriching your skin with Vitamin E, an antioxidant that ...