Tuahine (two-wah-he-neh) Translation: Famed rain of the Mānoa Valley The Tuahine is the ideal all-day leather sandal. Crafted with waterproof, f...

Ulele (ohh-lei-lei) Translation: Move swiftly From dawn patrol to pau hana drinks in Honolulu, Ulele is here. This water-friendly style embodies ev...

Our bestselling Pape’ete print is back! Inspired by the lush landscapes and rich culture of Tahiti, this design is a fusion of tropical flora and b...

Daisy 3.5" x 3.5" Waves 3.75" x 2.5" Palm 4" x 1.5"

Introducing our Pekelo Print Collection, a modern twist on classic aloha shirts. Inspired by the reverse aloha shirt concept from the early 1960s, ...

Our classic and best-selling Pinstripes are ready for take off! These timeless stripes pair perfectly with any adventure! The Small Pouch: Beach to...

Be a green queen in our Earth Day Original Bracelet! This super-stackable style features strings in soft, earthy shades and packs an eco-chic punch...

It's time to deck the halls with the Pura Vida Favorites Ornament! It includes 5 original string styles that pair together to create a beautifully ...

Keep that beachy feeling with you always! Pack of 4 stickers

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Dive deep into seaside style with our Mother of Pearl Dolphin Charm Bracelet. This bitty braid style features a dangling dolphin charm inlaid with ...

Sadly, contaminated water causes more deaths each year than all forms of violence, with children being especially vulnerable because their immune s...

Made with the same high quality and durability as our surf trunks, the Katin headwear collection offers both style and comfort with every wear. The...

Make a splash with our bold reimagining of a coral reef, the perfect statement piece for beach and pool days. The Reversible Tote Our lightweight ...

thick, durable vinyl UV laminate protects from scratching, moisture, and sunlight 3" x 3"

Stickers with a retro feel - choose your favorite!

Tired of bulky towels? Ours fit in your bag! We're not like the old school towels that take forever to dry--ours dry 3x faster! Plus, it gets softe...

All these stickers say surf to us! Pineapple 2" x 3.5"Wave 3.5" x 3.75"Boards 3.5" x 3.25"

Glistening turquoise waters, fresh sea breezes, and the sound of waves lapping against the seawalls in Dubrovnik inspired this tranquil aquatic pri...

Size: 2 x 4"The aluminum material allows our ornaments to be light and delicate as they dangle from the twine. The tumbled grey/silver finish shine...

All soaps are pure vegetable glycerin bars. 4oz. ALOHA: creamy bar with swirls of hibiscus and gold shimmer APRES SEA: creamy bar with swirls of go...

Welcome to Cardiff-by-the-Sea, our second home along the beautiful California coast! Our Seaside print was named after this laid-back, small town t...

Welcome to Cardiff-by-the-Sea, our second home along the beautiful California coast! Our Seaside print was named after this laid-back, small town t...