Take a ride with the Pyschedelic Palms Tee. It's heavy mineral washed, cut for a modern crew fit with front and back screen prints. Features our si...

Washed and worn, the PTC II Pigment Tee offers a broken-in quality to your essential solid pocket tee. Cut with a heritage slim fit, the men’s pock...

Saturated with a pigment wash effect, the RVCA PTC Pigment Hoodie offers a well-worn look and modern slim fit. Featuring tonal RVCA embroidery at t...

A heavy pullover hoodie in a fun print - never be boring!

The Puffer is an inflated cat eye - for when you're feeling bold! Approx 6" long - UV400

He doesn't mind that there's a bite taken out of him! Premium vinyl sticker: durable, waterproof, and U.V. protected. Art by Ryan McCulloch

Time to get Pumped. There’s a new 30 singles tee made in our side-seamed modern fit with 100% GOTS Certified organic cotton. Vintage washed for a s...

Every braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances t...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Our Chasing Rainbows Charm Bracelet is the style you’ve always wished for. Available in two string shades and two metal finishes, this bitty braid ...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and h...

Be a green queen in our Earth Day Original Bracelet! This super-stackable style features strings in soft, earthy shades and packs an eco-chic punch...

It's time to deck the halls with the Pura Vida Favorites Ornament! It includes 5 original string styles that pair together to create a beautifully ...

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower...

No matter where your travels take you, our Mini Jewelry Case guarantees you can bring your PV styles with you! This sized-down zippered style is pe...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Go green and do good with our One Tree Planted Original Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price to One Tr...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, ...

Keep that beachy feeling with you always! Pack of 4 stickers

Don’t even think about heading to the beach without slipping on our Sealife Stretch Bracelet! This easy-on-and-off style comes in two stunning hues...