Pura Vida

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, ...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Every braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances t...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and h...

Dive deep into seaside style with our Mother of Pearl Dolphin Charm Bracelet. This bitty braid style features a dangling dolphin charm inlaid with ...

Sadly, contaminated water causes more deaths each year than all forms of violence, with children being especially vulnerable because their immune s...

Keep that beachy feeling with you always! Pack of 4 stickers